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Predominant Work Trends for Global Companies in 2022

An organization is only as good as the people it employs. And 2022 is the year of the employee! Nowadays, more than ever before, employees all over the world want to feel valued, be rewarded and have their wellbeing cared for. Addressing the needs of workers scattered across the globe and possibly also working from home, however, makes it even harder than usual to fulfill employee demands.

It is up to management to initiate the necessary changes. Leaders must build and maintain remote-working teams and rethink the essence of “high-performing global virtual teams.” New forms of working remotely have to be finetuned, and teams need to be made more connected and responsive.

A Cisco survey (of over 3,000 organizations worldwide) found that the global pandemic has created an opportunity to reimagine and transform remote work into a robust and comprehensive strategy. A remote work environment can help organizations reach a higher level of resilience and generate more inclusive global teams in their future work. Such remote work settings require two essential qualities:

Infrastructure enablement – The proper infrastructure for working on any device from anywhere at any time.

Interpersonal engagement – A crucial set of interpersonal skills – including listening, speaking, and questioning skills – enables employees to communicate effectively with others.

As an organizational consultant who provides cross-cultural communication skills to global companies, I would say it is all about “being connected” (enabling the infrastructure) and “feeling connected” (interpersonal engagement and trust).

Many companies today have decided to adopt an organizational strategy that makes working remotely the primary option for most or all employees, meaning that few (if any) workers are regularly expected to do their jobs out of a centralized office. Examples of companies that are already implementing what’s called a “remote-first” mindset are DoIt International, which is presented as a “people-focused, remote-first technology company,” and LogMeIn, which offers a remote-centric way of working to provide flexibility for individuals and enable new talent pools.

A Korn Ferry survey shows that one of the ways for organizations to reinvent themselves in 2022 is by using the “power of all.” This approach aims to break down silos and overcome remote working challenges by ensuring that people feel connected to the company’s purpose and vision, as well as to each other. “Togetherness” doesn’t just give employees meaning; it brings tangible results. The “power of all” mindset when working together globally and virtually makes the topics of inclusion and diversity a higher priority than ever. Hopefully, 2022 will be the year when organizations will finally view diversity, equity, and inclusion (DEI) not as a threat but rather as a chance for global business success.

In summary, I will say that the key to advancing your company in 2022 and onward is continuous improvement in the following areas:

  • Increasing focus on the “whole employee,” which includes the entire range of their emotional/physical/professional/social/financial wellbeing.
  • Adjusting to new forms of remote and hybrid working.
  • Embracing the full diversity of today’s workforces and providing a safe virtual space for collaboration.
  • Setting a shared purpose for teams, not for silos.

Now that we have ushered in this new year, remember that good, smoothly running teamwork and trust go hand in hand. Supporting honest, ongoing communication is vital for excellent work and global success.






OLM Consulting Founder

Osnat Lautman is a well-known intercultural expert and the author of the Amazon bestselling book ‘Israeli Business Culture’. Osnat is passionate about cultures, connecting humans and breaking through culture barriers. She created the ISRAELI™ model of Israeli business characteristics (Informal, Straightforward, Risk-Taking, Ambitious, Entrepreneurial, Loud, Improvisational) to reveal the foundations of the Israeli innovative culture. Osnat supports many organizations and individuals to effectively connect and engage with Israelis, avoid misunderstanding and maximize the value of combining the innovative Israeli spirit into a multi culture environment.

Osnat is the founder of OLM Consulting and her customer include the Manufacturers’ Association of Israel, The Jewish Agency, Verint, NYU Tel Aviv, the British Embassy, the Swedish Embassy, the Belgium Embassy, FIDF, Israel Defense Ministry delegation in New York, JCC Association, National Bank of Australia, Hebrew University of Jerusalem, 888 Holdings, Corning, SkyVision, ObserveIT, MX1, Israel Export Institute, StartApp, Tel Aviv Municipality, and many others.

Osnat lived in Hoboken, New Jersey, from 2009 to 2013. During this time, she started her extensive research on the differences between Israeli and non-Israeli business cultures, including video interviews with businesspeople from numerous origins. The recorded discussions are incorporated into her lectures and workshops for demonstration purposes.

Osnat holds:
M.A in Social Science and Communications, Bar Ilan University, Israel
Certificate in Organizational Development, New York University, New York
Coach License from Co-Active Training Institute, Israel

This Post Has One Comment

  1. Enjoyed reading this insightful article. Cross Cultural Enablement should be step 1 for every business that aims to scale out and grow through diverse cultures and remote branches.
    Putting customers first means we need to think and act as our customers, learn their lingo and habits before imitating any type of communication from our side.

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