A Canadian CEO and an Israeli General Manager were discussing changes to a joint project. During the conversation, the Israeli GM casually said that he “doesn’t care” about some of the proposed changes. The Canadian CEO immediately reacted: “What do…

Elevating the Art of Business Success Across Cultures
When global teams work together, the biggest barriers aren’t time zones or technology — they’re words.
On a recent Canadian–Israeli call, one simple phrase – “they don’t care” -nearly derailed trust.
In Hebrew, it meant “it doesn’t matter.”
In English, it came across as dismissive.
The impact?
Confusion, frustration, and lost momentum.
I recently spoke about this and more in the Global People Mobility Chat, co-hosted with Stefan Remhof, where we explored how to truly elevate the art of business success across cultures.
You can read the full conversation here:

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